Mincey Fitzpatrick Ross is the leading civil rights law firm in the Philadelphia area. As they continue to expand, TML Communications was asked to provide strategic public relations services as well as an advertising campaign to reach their target audience.
TML Communications developed a communications plan to meet the needs of Mincey Fitzpatrick Ross. As part of our services, we organized press conferences to spread the word about the firm’s important cases and provided media relations services. We also developed a billboard campaign designed to reach more than 5 million individuals in the Philadelphia region.
Mincey Fitzpatrick Ross and their important work were featured in local and national publications for their winning court cases which garnered over $25M in estimated earned media coverage. The billboard campaign was successful in reinforcing the Mincey Fitzpatrick Ross brand and encouraging members of the target audience to call Mincey Fitzpatrick Ross to inquire about obtaining top-tier legal representation.