THE SOLUTION

TML Communications developed a comprehensive communications plan including identification of target audiences, key stakeholders, and new concepts to deliver content to the community. This included working closely with the Office of Strategic Marketing and Communications and cross-functional staff serving in distinct functions across the university.

THE OUTCOME

We helped Temple University reach its communications goals, including developing opinion editorials for key staff to serve as thought leaders in the community. We also provided a fresh perspective on the challenges and opportunities associated with the communications strategy, including developing methods to ensure the intended message reached the target audience.